Keeping Your Customers Close
With time selling has been replaced as the main objective for any entity. Everything stems from relationships even business. Business calls for personal interactions between you and your customers. The customers are the only permanent partners you will ever have. The customers dictate the demand, the preferences and the issues they would want addressed about the product or service. Customers are not just individuals but other businesses as well. The only way that you are succeeding in business is to have a consumer oriented mind behind your business operations.
Whatever your parents told you about making new friends could be the advice of the century. It opens doors for you in business. Using the internet to hold conversations with people and showing up in business seminars might do your business a whole lot of good. It forms the basis of future business relationships. You do not have to go build a customer base starting with your family and friends could give you leverage. You should not close the chapter there. The people who are important to you in one way or another like your dentist , doctor , postman , mechanic or your hairdresser and barber might are other options. The kind of influence that this people have in your business is tremendous and it’s a plus for you because your are very much comfortable approaching them.
Talking could be effectively replaced by email marketing. Your customers could get the updates they need in any for including videos. It’s a good strategy to get people interested in your business . The information they provide you with as they subscribe to your email could be better utilized to individualize the experience for them. Give customers a platform to respond . It wouldn’t probably work better if they tell you as it is. You get better in delighting your customers and problem solving before they become a threat to your business,.
Everyone loves gifts. Your loyal customers will appreciate your attempt to thank them for being supportive of your business. Encourage them to spread the word. They could revolutionize your entire business operations by bringing more people on board. In exchange preferential treatment would be in order. They stand undisputed as the major contributors to your organizational success. Honesty is the corner stone of any business. Only promise what you can do and make appoint to keep in touch with the customer in case of changes in plans. If they could bank on you then you are rest assured they will understand when things don’t go according to plan but again its your responsibility to deliver.